Ottawa Art League website brief

 

Designer: Angela Dygdon

Website: www.ottawaartleague.org

¨     The client is a Community Art League that holds monthly meetings for local artists and art patrons to gather and discuss art.  Their goal is to promote a greater interest in local art.

¨     The Target Market Demographics are equal male and female, generally aged 30-60, from local communities in and around the Ottawa area.

¨     The Client needs the site designed to visually represent its audience through color, attitude, visuals, language, etc.  Content will include information on their current website, including member information, art shows, and links to member websites. The site should look professional and be easy for a novice user to navigate.

¨     Designer will create the entire website and interface, layout for the pages and specify any other elements. 

¨     Client wants site to include member artwork samples as a gallery and focus on showcasing the annual art shows they organize, including the children’s art show.  They would like sophisticated easy to read fonts used and muted colors appealing to a more mature audience.

¨     Client would like to include the information that is listed on their current website as well as adding more photographs for the gallery pages and art shows.  They would also like to include information and listings for their children’s art classes.